On one of my recent trips out to the mall, I went to Sephora looking for a good concealer. I asked one of the sales associates and she suggested the Make Up For Ever HD Concealer. I've tried the MUF HD Foundation and liked it so I figured this would be good as well.
I got home and tried it the next day. First off, I wasn't super impressed with the packaging. The tip of the "pen" is a rubbery substance and then you twist the end to get the product out. I don't get the logic behind the rubber/flexible tip. I mean, I'm sitting here thinking of a possible reason as to why they would design it that way and can't come up with anything. I'm guessing they were purely just trying to do something different and it just isn't working. Another annoying thing is that if you give the end a couple twists and wipe the product on to the back of your hand, because of the pressure in the tube the product will continue to creep out of the tip for a minute (you're welcome for the image that is now in your head). At $29.00, I don't want to be wasting a single drop of this. Thus, another fail in the packaging.
As far as the actual product goes, I was disappointed. I tried to use it to cover up a red spot and it literally disappeared into my skin. It seemed like it just wasn't opaque enough to cover anything...and since it's, ya know, a concealer, that was the deal breaker. One thing I will say, it does come in 14 shades which is pretty awesome. But if it doesn't work then I guess that doesn't matter much anyway.
All in all this was a big miss for me. It may work as an under eye concealer (I didn't try it like that) but even if it does work as such, that really irks me because I told the sales girl that I wanted something to cover up red spots. And anyway, it's a CONCEALER people! It should conceal. End of story.
I returned the product the next week (absolutely love Sephora's return policy. In my opinion, that's evidence of a good company) and purchased Benefit's Boi-ing (comes in 5 shades).
As far as packaging goes, it's pretty standard. It's a twist cover, which is a teensy bit annoying. It would be better if it was hinged, but whatever. Some people may not think it's hygenic being in a pot, but I don't really care about that.
After being disappointed by my previous purchase, I wasn't expecting a whole lot from this one. I was happily mistaken. It conceals really well and since it's touted as an "industrial strength" concealer I would sure hope it would actually conceal. I apply it with the Real Techniques Detailer Brush that comes with the Core Collection and that works really well. It has a nice creamy consistency and doesn't get cakey or separate throughout the day. It lasts from the time I put my makeup on in the morning (about 7 am) till I take it off at about 9 pm or so.
All in all, Boi-ing is everything I want in a concealer. It actually..wait for it....CONCEALS! Crazy! Also, it's $20 for .1 oz as opposed to MUF's $29 for .05 oz. It's a no brainer. Oh Make Up For Ever, sorry I'm not sorry.